Showing posts with label 1920s fashion. Show all posts
Showing posts with label 1920s fashion. Show all posts

Wednesday, July 6, 2011

Costumes On Parade!

As I was contemplating the need of a rentals catalog, I wondered how many costumes are in our rentals department. I chose a random section of a random rack and counted how many hangers I could see within a span of three feet. There were over fifty. And we have six of these two-sided racks that span the length of the building. So how many rentals costumes do we have? Answer: lots. And, like a bizarre game of Pokemon, I gotta catch them all! (Photographically speaking.)

But how does one expeditiously photograph such a large quantity of costumery? By trapping some unsuspecting victims to be your living mannequins! We hosted a costume parade, and some of our Facebook fans excitedly signed up to model. Wanting to do the thing right, we asked Pashaa to come in with his green screen and have some fun. Here are some preliminary outcomes!


 Here is Joyce, modeling a vintage 1920s ensemble consisting of a sage overcoat and cream hat. Doesn't she look glamorous?


 Her daughter Genevieve in a ball gown of the store owner's making. Proof that princesses aren't all fluff puffs and glitter.


Co-worker Wolfie rockin' a vintage traveler look.

 Ashley, posing as the perfect pre-ball Cinderella, taking a moment from her usual chores to enjoy the quiet out-doors.


 Angie, looking Spanish and mysterious in a red Renaissance gown.

 Angie again, looking less mysterious and a little angry in a Glinda-gone-wrong. We try not to take ourselves too seriously here. 


We ended up photographing over 20 costumes in two hours' time, proof that many hands make light work. We'll certainly be doing these costume parades again. A big huge thanks to Pashaa and Marci and their amazing artistic skills, and to our lovely models who made the evening such a blast!

Tuesday, May 24, 2011

The 1920s, 1930s,Flappers and Gangsters Oh My!

What a tricky couple of decades! Like Medieval vs Renaissance, the '20s to '30s is another time of fashion that gets confusing. It doesn't help when people throw in specifics like that they're having a Great Gatsby party (what's that all about?).

To fully appreciate the whats and whys of the twenties, you have to understand where it came from. Just eight years prior was the sinking of the Titanic. Tragic event, but an easy one for remembering what the 1910s gave us.


Women were still wearing corsets, long skirts, and big hats to compliment their long hair.

James Cameron's movie "Titanic" is a great resource for fashion of the era. Men were pretty straight forward with their fashion: three piece suits that meant business.  Not unlike modern suits, though with a different collar.


Then World War I came and went and things began to shift. After the war, women started entering the workforce in earnest and the economy was feeling like gangbusters. Aside from the whole prohibition of alcohol thing, people were really enjoying life. Technology was booming, and with the modernizing of everyday things came the overhaul of traditions.

Whereas the silhouette of the '10s was an S curve (busty, butt...ie), the silhouette of the '20s was a completely opposite boyish look.


The waist was dropped, the hemline raised, the hairline raised, the chest and hips flattened, and the hats small. Coincidentally, it wasn't until around this time that women started shaving their legs. The skirts were often pleated or full, to allow greater movement for the dances of the day (like the Charleston).




Enter The Flapper. Made popular by the 1920 film of the same name, the term embodies a new and radical way of living. Flappers were rebellion personified. When most people think of a Flapper, they think of this dress here:





Though this does pass for a modern take on the Flappers of that decade, dresses like this were not the only thing they wore. Expand your horizons; keep in mind the shorter (sometimes asymmetrical) hems and boyish shape and still be a Flapper without looking like everyone else.


Clothing for men became more relaxed, though honestly not a lot changed.

 
Many people think that the dress for men of the '20s was a pinstriped zoot suit, or gangster suit, like this one:



When really that kind of exaggerated fashion didn't come about until the late 1930s, early '40s. A woman wearing a flapper dress together with a man wearing a zoot suit would have been as awkward as a man wearing MC Hammer pants to the prom in '95.

Which brings me to the 1930s! Think shoulder pads, lovely, lovely shoulder pads. Hemlines started going back down while waists went back up. Hair was eventually grown longer again.


Suits for men became baggier, then eventually the most daring wore the zoot suit. Unlike the '20s which was prospering because of the war, the '30s were being dragged down by the great depression. Though clothing was still beautiful, it seems (to me) to have a more somber attitude. Here is a picture taken from the early 1930s of my very own grandparents. 

My favorite part is her bangs.

The next time you're invited to a '30s party, chances are they mean '20s. And you can slyly smile to yourself for knowing the difference.